Wednesday, February 18, 2009

the answer is simple....

I was working today on a project to make a chair easy to assemble. My goal was no tools, little time, small box....simple, right??

Looking around, there are examples of simplicity in nature everywhere... efficiency in design, and magnificence in result, like the egg. Not only does the egg do a job, it does it with class and beauty, an elegant design with no wasted energy.

In literature, George Orwell may have written more completely about human nature than anyone, and it was in a 125 page book. The simplicity of his writing belies the clarity and power of the message delivered.

A rainbow, created with simple light passing through droplets of water offers seven wondrous ribbons of color. How does a colorless liquid combined with light create a perfect arc of happiness?

Now, that is my challenge; create a product that delivers on the promise of comfort, beauty, and above all, do it with simplicity.


  1. I do think you are up for the challenge and in fact meet that challenge every day - with beauty, comfort, simplicity.....warmth and wondrous insight.

  2. I'll never look at an egg or a rainbow the same way again!! :-)

    Good luck with your creation :-)

    Kelly @ DesignTies

  3. Thank you Kelly. The challenge is all the fun. By the way, I enjoy your blog. I love the color.