Sunday, June 21, 2009

boring, but true

When I started working on making furniture fit in boxes that can ship via UPS, a lot of people looked at me like I was crazy…for a lot of reasons.

But, one area where I feel most proud is reduced effect on the environment by our logistics. Are you bored yet?

Our packaging makes our sofas 72% more efficient to deliver (138 per container vs. 39) than standard sofas. And, because we ship directly to the consumer instead of standard methods, we create efficiencies never considered before.

We cut out the retail delivery truck and the consumer shopping trips. Our reduced package size, plus out truck friendly packaging saves big time. When you deliver one of our sofas from factory to consumer, about 3.5 gallons of diesel fuel is used. When you deliver a standard sofa manufactured in the U.S., an average of 13.3 gallons is used (I've got the supporting math).

So, when you’re looking at a piece of furniture, do you consider the impact of all of your decisions? We think saving nearly 10 gallons of fuel is a big deal.


  1. This isn't boring at all -- it's really interesting!! And it makes you think about how NON-friendly so many things are to the environment.

    Kudos to you for coming up with a better way to ship furniture :-)


  2. would HSN approve?

  3. I find it rather interesting...