as told to me by Bruce Alexander (with some of my own observations and inclusions)
As a kid growing up, there were these great beer commercials about how beer could make you a man’s man, and that everyone deserved the best and seeing the world and all that stuff.
At the time, Schlitz, which is no longer in business, built a campaign around the slogan, “Schlitz, the beer that made Milwaukee famous.” Now the joke.
It seems there was a pitcher for the Milwaukee Braves (the Braves were in Milwaukee those days) named Mel Famey. And, it is told he liked to down a few Schlitz beers between each inning during games to quench his thirst.
On one particular hot and humid day, Mel was downing more than normal and it began to affect his performance. He began to start walking batter after batter, until finally, the manager had to yank him from the game. He was drunk.
After that, it was said by the winning manager when asked why they won, “Schlitz, the beer that made Mel Famey walk us.” (say it out loud)
OK, this is not a true story.