Friday, December 18, 2009
nothing ordinary about this....
The sofa you're looking at in this photo is pretty ordinary, basic color, basic pillow, basic shape. By looking at it, you would think it is like any other sofa made in the marketplace. Even it's selling price at $499 speaks to basic.
Most people wouldn't aspire to be ordinary or basic in appearance. But, for the past 14 months, that's been our goal.
Why, you ask, is basic our goal? Here's the answer. This sofa comes compressed in a box and takes up 73% less room in a truck and warehouse. It uses less fossil fuel in delivery. And, at the end of its useful life, is almost completely recyclable.
Today, this sofa is a real product, and it's available on Overstock.com. We're very proud of this basic and ordinary sofa. In the first two weeks, it's now the sixth best selling sofa (out of 130). Not too shabby.